The mega event where FDCI’s leading designers Rohit Bal, Sabyasachi, JJ Valaya,Rajesh Pratap Singh, Ashish Soni, Rohit Gandhi + Rahul Khanna, Namrata Joshipura, Arjun Saluja, Anju Modi, Anita Dongre, Abraham & Thakore, and Abhishek Gupta created an awestruck spectacle with their spellbinding collection.” Speaking on the occasion, FDCI President, Sunil Sethi said, “This initiative will help promote our rich heritage and the artisans of Banaras, who have strived to take forward this legacy. We want to put the focus back on the weavers, promote this sustainable art and bring it back to mainstream fashion. We are delighted to receive such an overwhelming response for the ‘Weaves of Banaras’.”
The Make In India campaign started off by Prime Minister Narendra Modi has been well received across all industries. And especially in fashion, the industry has seen a remarkable rise in the use of handloom and even in the rise of acknowledging weavers and their craftsmanship. Many designers are creating collections that are organic and produced naturally, right from natural dyes to natural fabrics. The Make In India has brought an exciting turn to fashion, and we can’t wait to see more at the upcoming Amazon India Fashion Week AW’ 16
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