Anita Dongre has made India proud

It feels extremely proud each time we see Indians creating their mark in the world. As announced by Google, Anita Dongre features on Google’s official list of ‘most searched fashion designers in the world’ in 2016!

AIFWSS17: Love for handlooms

After all the campaigns started by Indian textile minister, promoting handlooms has become designers prime motive. This season the Fashion Design Council of India had a strong opening show where 16-designer dedicated their collection to Chanderi, hand-crafted fabrics and detailing too. Apart from that, designers like Urvashi Kaur presented designs in Jamdani weaves, while Abraham-Thakore…

AIFWSS17: No spring without florals

After a Paris, Milan, London, India and New York in the past months, there were many trends that we wanted to replicate. From the quirky prints to simple silhouettes and party wear dominated the runway this season and made it to the style radar. At the Amazon India Fashion Week, we spotted designers redefining florals….